• Why does the price of electricity increase in the summer?

    2:16 PM | September 17th, 2019

    Since Texas is a wholesale power market, electricity prices are subject to market forces. In the summertime, high demand for energy means that the state’s supply is being used at a faster rate. Depending on how much has been generated, ERCOT predictions for electricity usage could cut closer to our reserve margins and cause energy rates to climb. Unfortunately, there isn’t anything that either you or we can do to keep electricity prices from going up in peak seasons. However, if you’re smart about conserving energy and switch to a fixed rate electricity plan, you can mitigate your energy costs and have some protection from market fluctuations. Learn more about the open energy market here.